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The Challenge: Most known for her role as Whitney in Hello Cupid, our client Ashley Blaine Featherson has truly filled her role as a successful actress. Wanting to pinpoint and create a focal point for her brand, as well as expand into lifestyle and beauty, Victor Group came in to help strategize, find potential partnerships and help build a holistic picture. So how exactly do we help our client do exactly what she loves?
The Solution: The first step was the conception of our client’s blog, That’s So Ash – a platform in which she was able to post about her acting work as well as “a few of her favorite things”. Ranging from beauty to fashion to food, our client is able to give her followers a wider range of view into who she is.
Victor Group came up with a Girl’s Night Out event for our client. From conception to execution, this Girl’s Night Out with Ashley Blaine resulted in a successful turnout of social influencers, sponsored brand products (including Motions Hair Products, Eppa Sangria, etc…) and media takeovers across everyone’s account. This event opened the doors into the world of lifestyle blogging for our client and in turn allowed her to build relationships with companies and professionals in her field.
Currently, when our client isn’t acting, Victor Group is helping her delve into the world of brand integrations and hosting opportunities. As long as our client is in the spotlight, that’s where both she and Victor Group can shine!
The Result: Helped our client fully explore her talents by helping her strategize her brand.
The Challenge: It started as just an idea while sitting on the couch. How do you travel for a living? Our client Lauren of Can’t Stay Put wanted to do just that. Unsatisfied with a 9-5 desk job, Lauren came to Victor Group to help develop this idea and make inspirational traveling profitable.
The Solution: Victor Group was there from the very beginning of Lauren’s idea to start Can’t Stay Put, to the success it has become today. Since this idea came as a proposal, Victor Group helped the client build her business from the ground up. Starting with logo and website creation, photo concepts and content curation as well as creating and directing digital marketing videos with brands such as EOS and Reebok. As Lauren’s business grows, Victor Group is working to find more companies such as hotels and traveling agencies to sponsor trips and solidify the Can’t Stay Put brand.
The Result: Assisted with creating the Can’t Stay Put business model from the ground up. Helped develop the business concept and implement it into a successful and working business. Allowed our client to do what she loves to do for a living – Travel the world while inspiring those who live in it!
The Challenge: Ekpe Udoh asked Victor Group to expand his virtual book club platform titled, Ekpe’s Book Club. The book club is a group of people that have come together to make reading fun while building relationships and getting to know each other. It’s so simple, you don’t even have to leave your house to participate. All discussions take place on Twitter using the hashtag #EkpesBookClub.
“I’m just like every little girl that has to pave [her] own way and create [her] own reality.” These words embody Victoria Reese, the self-proclaimed Brand Architect who has been laying the pavement for her success ever since she can remember.
Brick by brick, the Howard University alumna has been building Victor Group, a branding agency that has enabled her to aid giants like Nike, Unilever, and Paul Mitchell in building theirs as well.
No stranger to success, her resume includes some of the top names in the industry. Prior to risking it all to found Victor Group, she’s worked in advertising for Universal McCann, William Morris Endeavor Entertainment, LLC, Walton Isaacson, and MediaVest.
None of this compares to what she’s done at Victor Group, though. Before her self-started company turned two, she had already reached her goal of being featured in the coveted Black Enterprise Magazine. Add to that, she’s worked for NBA players, she’s provided her services to Toyota, to Wing Stop, and to Bevel, and she still finds time to inspire youth and other women to find their passions.
These are the experiences that allow her to craft a company as unique as the services she provides to her clients. “I get hand selected by people who trust me to cultivate their ideas and turn them into reality,” she says about her choice of the moniker “brand architect”.
It’s her keen eye for detail that makes her in demand. And her “go hard or go home” attitude that makes her a mascot for resilience. Whatever odds are stacked against her, she breaks them down to build her brand. A native of the Motor City, Detroit has been the launching pad for the grit, perseverance, and business savvy that this “girl boss” wears like a cape.